Barefoot Wine Information Blog

11:00 AM

Friday 01/16/09 - About Wine

Another Great About Wine Article

I Love Italian Wine and Food - Launching a Series


Let?s start with a few statistics. Italy constantly fights with France for the title of the world?s biggest wine producer. Italy ranks number 3 in per capita wine consumption. As in many other European countries, Italians are drinking less wine, but better wine. Italy exports about 10% of its wine production to the United States. It is home to almost one million registered vineyards, and more than one thousand grape varieties, the majority of which are found nowhere else on earth.

Italy is the king of microclimates: 40% of its territory is mountainous and another 40% is hilly. Such territory can often be ideal for vineyards, even if of little value for other agricultural products. The country is surrounded by five bodies of water; the Ligurian Sea in the northwest, the Tyrrhenian Seas in the southwest, the Ionian Sea and the Mediterranean Sea in the south, and the Adriatic Sea in the east. All these geographical factors mean that vineyards a few kilometers apart may yield vastly different wines.

Did you know that Italy is divided into twenty regions? Each and every one produces wine, its own distinctive style or usually styles of wine that accompany its regional food specialties. Almost all regions produce wine for export to North America. Of course some regions are doing better than others, but in many cases regions that were once known for their bland, and perhaps baked wines, have turned the corner and are now making some excellent wines. Because the public is not yet generally aware of these wine-making regions, there are still bargains to be had. Keep posted, I?ll be making specific recommendations.

Italy can be divided into three major sections: Northern Italy, sharing a border with four European countries (France, Switzerland, Austria, and Slovenia), Central Italy, and the South, traditionally the poorest part of Italy.

Northern Italy is composed of eight regions: The Aosta Valley, Piedmont (whose capital is Turin), Lombardy (whose capital is Milan), Trentino-Alto Adige, Friuli-Venezia Giulia, The Veneto (whose capital is Venice), Emilia-Romagna, and Liguria (whose capital is Genoa). Because wines from the first and last of these regions are quite difficult to find in North America, we are planning articles on only six of these regions.

Central Italy is composed of six regions: Tuscany (whose capital is Florence), Umbria, The Marches, Abruzzi, Molise, and Latium (whose capital is Rome). We are planning at least one article on each of these regions.

Southern Italy is composed of six regions: Apulia, Campania (whose capital is Naples), Basilicata, Calabria, and the islands of Sicily (whose capital is Palermo) and Sardinia. We are planning at least one article on each of these regions.

Each article will discuss the region and its distinctiveness. We?ll talk about the wines and the foods that characterize the region. We?ll taste at least one wine as we are preparing the articles, and sometimes refer to memorable wines that we have tasted months or years previously. When possible, we?ll taste the wine with an imported Italian cheese that typifies the region.

OUR WINE REVIEW POLICY While we have communicated with well over a thousand Italian wine producers and merchants to help prepare these articles, our policy is clear. All wines that we taste and review have been purchased at the full retail price.

Now back to the subject of Italian wines.

Wine Classification.
Italy has legally defined four wine classifications that presumably help the consumer make a selection when faced dozens of unfamiliar choices. In 1963 Italy devised the Denominazione di Origine Controllata (Denomination of Controlled Origin) wine legislation largely modeled on the French legislation. The goal of the DOC system was to classify and regulate wine production in given geographical areas and help these areas develop their own specific identity. Don?t get confused, in addition to designating the Italian wine classification system, DOC also designates the third classification level within this system.

While most wine producing countries have instituted official wine classifications, arguably the Italian system is the most controversial, some would say the most abused, and the most ignored by the wine producers themselves. Look for these classifications on the wine label. But be warned, a higher classification does not always mean a better wine.

VdT stands for Vino da Tavola, translated as table wine. These wines may be made from any grape, or mixture of grapes, anywhere within Italy. Usually table wines are pretty ordinary, and in Italy they are often served directly from the barrel. And yet on occasion VdT wines are excellent and priced accordingly. Why should these lowest-rated wines be better than their supposedly fancier competitors? Some innovative producers didn?t want to be told by government officials how to make wine (see DOC below). In essence they said, ?We?ll do it our way and let the market decide.? The classic examples of outstanding VdT wines are Super-Tuscans, often going for $50 or more a bottle.

IGT stands for Indicazione Geografica Tipica, which may be translated as Typical Geographic Indication, in other words a wine that typifies its specific location. This classification was created in 1992 to provide a level of wine above table wine, and below DOC, described next. The IGT classification defines the wine?s geography but not its composition or production method. Once again, don?t jump to conclusions about the wine?s quality. I clearly remember drinking an exceptional IGT served at a public Italian wine dinner. It was a Rosso di Toscana IGT Croce di Bibbiano ?Santo Chiodo? Super Tuscan that unfortunately is unavailable in my area. It costs more than most DOC and DOCG wines (see below) and in my opinion, this wine is worth it.

DOC stands for Denominazione di Origine Controllata, which may be translated as Denomination of Controlled Origin. Each and every region has at least one DOC wine, for example, the Apulia region has 25 DOCs while its neighbor Bascilicata has only one. A given DOC defines the permissible grape or grape varieties as well as numerous details about the grape growing and wine making process. The first DOC wine dates back to 1966. About one fifth of Italian wine is classified DOC or better. Perhaps you can guess from this statistic that a DOC on the label is no guarantee of quality.

DOCG stands for Denominazione di Origine Controllata e Guarantita, which may be translated as Denomination of Controlled and Guaranteed Origin. Please realize that this letter G on the label is no guarantee of quality. For example, the first red wine to achieve DOCG status (in 1980), the Tuscan Brunello di Montalcino is quite highly regarded. In contrast, the first white wine to achieve DOCG status (in 1987 after considerable debate) the Albana di Romagna from the neighboring region of Emilia-Romagna is not highly regarded at all. I have never tasted this particular wine, but the best comment I have ever read it is that this wine is pleasantly fruity. In my opinion, such weak praise hardly justifies its top-of-the-line official status. Perhaps what is required is a DOCGG classification (I?ll let you do the translation.)

About the Author
Levi Reiss has authored or co-authored ten books on computers and the Internet, but to be honest, he would rather just drink fine Italian or other wine, accompanied by the right foods. He teaches classes in computers at an Ontario French-language community college. His wine website is http://www.theworldwidewine.com. You can reach him at ital@http://www.theworldwidewine.com.



Short Review on About Wine

I Love Italian Wine and Food - Launching a Series


Let?s start with a few statistics. Italy constantly fights with France for the title of the world?s biggest wine producer. Italy ranks number 3 in per...


Click Here to Read More About Wine ...

Featured About Wine Items

Riedel Sommelier Montrachet/White Burgundy Wine Glass (1)


The Riedel Sommelier wine glass line is the top-of-the-line series of stemware from the legendary Riedel. Wine experts agree that glassware makes a profound difference on how wines taste. Riedel Sommelier wine glasses are the benchmark and the most successful series of hand-made glasses in the world. Each Sommelier wine glass is individually made of 24% lead crystal: the wine glass bowls are mouth-blown into a mould the stem and base are handcrafted using ancient glass-making methods. The Riedel Sommelier Montrachet / White Burgundy Wine Glass was designed for complex and dense white wines with high levels of alcohol and moderate acidity. The size of the bowl allows space for the rich bouquet to develop its range of aromas while minimizing the risk of it becoming over concentrated. Recommended for: Burgundy (white) Chardonnay Corton-Charlemagne Meursault Montrachet Pouilly-Fuissé St. Aubin. 7-7/8'H 17-5/8oz. Attention California residents. Proposition 65 WARNING.


Price: 60.00 USD



Current About Wine News

We're Going Wine Tasting: Domaine Serene (Salem Statesman Journal)

Fri, 16 Jan 2009 03:12:31 -0800
We're Going Wine Tasting: Domaine Serene

Wine is Still a Winning Holiday Gift (Lexington Clipper-Herald)

Fri, 16 Jan 2009 02:59:57 -0800
(ARA) - Looking for that holiday gift that is both personal and universal, sophisticated and fun? Smart holiday shoppers are turning to wine clubs and wine-related accessories to round out their seasonal shopping this year.

Incredible Hotel Made From Salvaged Wine Casks (Great News Network)

Fri, 16 Jan 2009 02:42:34 -0800
Stavoren, Netherlands - Ever fallen asleep alongside a good glass of French wine? How about inside a cask of good French wine? "Despite all the negativity reported in news today there is progress being made to better ourselves and our planet. The Great News Network exists to report it."

Overview of global redhead prejudice

Thu, 15 Jan 2009 23:57:12 -0800
Redhead prejudice is getting worse.The BBC reported in 2003 that a 20-year-old man had been stabbed three times in the back outside a wine bar in West Yorkshire after comments were made about his ginger hair.As recently as last year, the Beeb reported that a family had been forced to move home twice because of their children's orangeness.


Wine Note
Wine Importers
|

Labels:

BlinkBitsBlinkList Add To BlogmarksCiteULike
diigo furl Google  LinkaGoGo
HOLM ma.gnolianetvouzrawsugar
reddit Mojo this page at Rojo Scuttle Smarking
spurl Squidoo StumbleUpon Tailrank
TechnoratiAddThis Social Bookmark Button
&type=page">Add to any serviceSocial Bookmark
onlywire Socializersocialize it
12:34 AM

January 2009 - Wine Labels

Today's Wine Labels Article

The New Wine Label Phenomenon


Copyright (c) 2006 Peter Renton



It comes as no news to anyone that the American people love their animals. What did come as a surprise to me is that we also love animals on our wine labels. Yes, a study released earlier this year by ACNielsen confirms that wine labels with animal images are becoming increasingly popular in this country.



I felt compelled to do my own research on this topic so one evening I stopped by my local liquor store to check out the wine selection. Sure enough I was greeted with a veritable zoo of animals on labels. There were Dancing Bulls, Leaping Horses, Black Swans, Little Penguins, Kangaroos, even a hippopotamus courtesy of Fat Bastard Wines (which is French would you believe). This very informal research confirmed that there seems to be a much larger selection of wines with animal labels than ever before.



Critter Labels Rule



In the wine industry these animal labels are affectionately known as "critter labels", and the trend began back in 2001 with the introduction of the Yellow Tail brand of wines into this country from Australia. Pictured on the label is what looks like a kangaroo (but which is in fact supposed to be the yellow-footed rock wallaby). These wines had labels that looked striking, were priced very reasonably and they tasted great ? so they became a runaway success. So much so that they spawned an entire new "category" of wine.



The ACNielsen study has some hard data confirming the popularity of this new wine category. In the past three years there have been 438 new Table Wine brands that have been successfully introduced in the American market (those wines that sold more than $20,000 annually). Of these 438 new brands 77 of them featured an animal on their label, around 18 percent. Combined with existing "critter label" wines, sales reached $600 million in 2005 out of a total of just over $4 billion, based on ACNielsen sales data from supermarket point of sale purchases.



"Critter-labeled wines are on the rise, quickly gaining share in the table wine category," said Danny Brager, vice president of ACNielsen's Beverage Alcohol team. "The sales generated by new brands featuring a critter outperform other new table wines by more than two to one." That's right, taken across the board new critter-labeled wines have proven in the marketplace to be more popular.



"While placing a critter on a label doesn't guarantee success, it is important that wine makers realize that there is a segment of consumers who don't want to have to take wine too seriously," said Brager. "Not only are they willing to have fun with wine, they may just feel ?good' about an animal label presentation." With hundreds of new wine brands being introduced each year, wine makers realize that they need to stand out from the crowd if they are to make an impression. The easiest and most cost effective way to stand out is with an attention grabbing label on your bottle. The wine industry has also realized that there is an increasingly large segment of consumers who are attracted by fun labels. They want to buy a non-pretentious wine and they don't want to pay a fortune. These are the people who walk into a liquor store and supermarket and have no idea what they are going to buy ? they decide by looking at the labels.



Chasing the Yellow Tail



The Yellow Tail wine phenomenon is the perfect example of this. From Casella Wines, a small family-owned winery in New South Wales, Australia, Yellow Tail went from zero to the number one imported wine in the US in just two years. The first year the Casella brothers expected to sell 25,000 cases of wine here, they ended up selling 200,000 cases. That was back in 2001. In 2005 they sold 8 million cases of wine. Yellow Tail Shiraz is now the #1 selling red wine in America (not just imports but ALL red wine). In the crowded and highly competitive US wine market with over 6,500 wine brands, Yellow Tail has become the #1 wine brand, and it took just five years.



Now, I realize that Yellow Tail's success is not just because of their label. They have a great product that is reasonably priced ? the Shiraz is just $6.99 ? and they have a very loyal base of repeat customers. But could they have become #1 without their unique label? I don't think so. One of the biggest barriers they faced was getting people to try the wine in the first place. With what looks like a brightly colored kangaroo on the label on a black background, it is a visually striking label. It was able to break through the clutter at the retail store with this label.



Perhaps the biggest indication of the success of Yellow Tail is the number of copycats it has spawned. Penfolds, Australia's leading winery, was obviously disappointed in missing out on this opportunity, so they responded with the launch of the Little Penguin brand of wines. There is now a deluge of animal themed wines, so much so that ACNielsen is tracking their sales now. Despite all this new competition Yellow Tail remains the most successful wine brand in terms of total sales.



Labels are a Powerful Tool



While the wine business is somewhat unique there are lessons here that can be applied to any industry. One lesson is that with a high impact label you can make inroads even in a conservative and image conscious industry such as the wine industry. Your label should be working hard for your product. It should be informational, be a sales and marketing piece, carry any necessary regulatory information, and at the same time be eye catching. If you are selling your products at a retail store, then your label needs to perform well in all these areas for your product to compete with other more established brands.



Your label is your sales tool. The success of Yellow Tail wines demonstrates that in any competitive industry a good label can help bring success. Of course, it doesn't have to feature a critter, but a visually appealing and eye catching label will always help sales.







Peter Renton is the founder of Lightning Labels, Inc. (http://www.lightninglabels.com) the leaders in digital label printing and custom labels. He writes regularly about the label printing and packaging industry on his blog at http://blog.lightninglabels.com.

Wine Labels and More

The New Wine Label Phenomenon


Copyright (c) 2006 Peter Renton

It comes as no news to anyone that the American people love their animals. What did come as a surprise to me is that ...


Click Here to Read More About Wine ...

Featured Wine Labels Items

$50 Gift Certificate


Wine Gift Certificates

Wine gift certificates online are our most popular gift item for last minute wine gifts. Buy a wine gift certificate online and we can deliver it instantly via email or on any date you choose in the future. Or you can have it delivered through the postal service. Wine gift certificates work just like cash on our site and can be applied against all charges including sales tax and shipping. If you’re having a hard time deciding which wine gift to buy, make it simple. Give your friends and family the luxury of choosing anything on our site. It’s the easiest way to send wine gifts regardless of personal taste. Online wine gift certificates make shopping a snap. Send one today! GC0050



Price: 50.00 USD



News about Wine Labels

Loose Change: 1/14/09

Wed, 14 Jan 2009 07:01:47 -0800
Getty Images Personal Finance: -Companies aren’t just slashing jobs, they’re also cutting benefits, including company matches to charity donations. WSJ] -You know those free WaMu credit scores we’ve written about before? Rumor is that they might become a thing of the past. Noooooo! CreditMatters] -People are starting to see the benefits of mobile payment technology, but overall, it’s still a feefest. TechCrunch] Investing: -A case for why now might be the time for TIPS. Five years

A Guide to Modern Essential Oil Production

Wed, 14 Jan 2009 02:11:14 -0800
A Guide to Modern Essential Oil Production January 14th, 2009 by Melissa Roberts With the new labels of CO2 and SCO2 next to the traditional steam and hydro-distillations, solvent-extracted absolutes, and cold-pressed, a little education for the aromatherapy enthusiast is in order. Does one produce a nicer smelling oil, or one with more therapeutic value? Is one process better than another? Essential oil production, similar to the making of fine wines, is an art form as well as a science. The

Old World-New World women winemakers meet (AFP via Yahoo! News)

Tue, 13 Jan 2009 23:28:27 -0800
Old World, New World wine barriers crumbled a little further this week, with a four-day visit of 15 Californian winemakers to that fountain of age, Bordeaux.

Wine Cellar Innovations Designer Individual Half Height Wine Rack with Display

Tue, 13 Jan 2009 21:33:42 -0800
The Designer Collection wine rack offers the ultimate blend of quality, cost, and craftmanship. Wine Cellar Innovations has utilized the best portions of their custom amenities and mixed in the affordability of a mass produced item to offer you the best value for your storage dollar. Features: -Bottle Capacity: Stores 66 bottles including the 6 displayed on top -Wine rack is 6 columns wide x 10 rows high -Each bottle is cradled on two rails that are cut with beveled ends and rounded edges -De

Wine Auctions Become a Buyer?s Market (New York Times)

Tue, 13 Jan 2009 17:23:00 -0800
If you love older, hard-to-find wines and have some spending money, now is a great time to investigate what?s available at auctions.


Wineries
|

Labels:

BlinkBitsBlinkList Add To BlogmarksCiteULike
diigo furl Google  LinkaGoGo
HOLM ma.gnolianetvouzrawsugar
reddit Mojo this page at Rojo Scuttle Smarking
spurl Squidoo StumbleUpon Tailrank
TechnoratiAddThis Social Bookmark Button
&type=page">Add to any serviceSocial Bookmark
onlywire Socializersocialize it